Nokia focuses on Developers to build a more vibrant mobile ecosystem for the future Exciting potential in Asia with more than a million developers working with Nokia
September 15, 2009


Showcases the latest smart devices and solutions for consumers in Asia

Kuala Lumpur, MALAYSIA, 15 September 2009 - At the OneConnectedWorld event by Nokia, more than 300 media, bloggers, developers and invited guests from around the Southeast Asian region joined Nokia as the company shared its vision of a connected world with smart devices and solutions, and how building a vibrant ecosystem with developers, regulators, incubators and mobile operators is key to creating an exciting mobile future. With more than a million Forum Nokia developers in Asia, Nokia outlined the importance of establishing local collaborations and creating locally relevant content and applications across the region to benefit consumers.

"Nokia's strategic vision is to build a vibrant mobile ecosystem with content publishers and developers and to further build on Ovi, our open platform for services on the mobile. As a global platform for third party innovators, we recognize that content plays a key role, particularly locally relevant content," said Miikka Nevasalo, Head of Forum Nokia, Asia.

He added, "By collaborating with publishers and developers to create an ecosystem that drives innovation, we can create rich user experiences for consumers and greater opportunities for the mobile ecosystem."

At the OneConnectedWorld showcase today, Nokia, together with its developers and publishers, demonstrated the latest innovations in products and services, including 2C2P from Singapore, who was recently announced as the Grand Prize winner of the Nokia Calling All Innovator 2009 in the Emerging Markets and Mobile Necessities category. The application from 2C2P, Mobile Credit Card Terminal, gives business owners the ability to charge a credit card/debit card, and to manage transactions securely from Nokia S60 devices without additional equipment. Interactive sessions provided a platform for Nokia senior executives and industry experts to present opinions and views on the fast-changing, exciting converged world of mobility and the internet.

Nokia also announced collaborations with the Multimedia Development Corporation (MDeC) and Cradle Fund Sdn Bhd ('Cradle') to provide support to local developers and assistance in bringing their ideas to commercialization. Nokia had recently entered a similar relationship in Singapore with the Media Development Authority (MDA) and Singapore Infocomm Technology Federation (SiTF).

In addition, Nokia, together with Asia's leading lifestyle & fashion company FJ Benjamin, announced its collaboration and launched the Fashion Asia widget, the first of such widgets in Asia that will enable fashion-conscious consumers to stay connected to the latest fashion news and collections in the region. Uniquely, the widget will also allow users to share and upload their favourite looks while GPS-integration easily points them to the nearest fashion stores. The collaboration also extends to the creation of a Nokia N97 mini Raoul Limited Edition – which will come packaged with exclusively created Raoul accessories and a limited edition box.

Vlasta Berka, General Manager Singapore/Malaysia & Brunei said, "The way consumers are using their mobile devices and consuming the internet is constantly changing. Ideas and innovation come from all over the world and while Nokia has a global developer ecosystem in place, we strongly believe in investing in local collaborations and working closely with developers to bring relevant content and applications to consumers. The integration of innovative content and applications with the depth of smart services and great devices from Nokia will be what we bring to the table. By working together we can create and accelerate the adoption of the services and applications that consumers will want."

Bringing music and social experience to your finger tips
Nokia also presented an exciting portfolio comprising new products revealed at the recent Nokia World event in Stuttgart, Germany – the Nokia N97 mini, the Nokia X6 and the Nokia X3. The Nokia N97 mini delivers a truly personal internet experience in a compact handset based on the iconic design of the Nokia N97. The Nokia N97 mini is powered by a new Ovi Maps experience which makes searching, finding and navigating even easier. Lifecasting with Ovi on the Nokia N97 mini ushers in the next chapter of personal and location-aware internet.

A powerful entertainment device, the Nokia X6, packed with Comes with Music, is the device for music and entertainment lovers who want to be socially connected. With a 16:9 widescreen optimised for photos, videos and browsing and direct access to Ovi Store, the Nokia X6 is a hive of activity that brings 20 friends and virtual communities, like Facebook, to your homescreen.

The Nokia X3 is designed for music lovers and is the first Nokia Series 40 Ovi Store-enabled device. The Nokia X3 is a sleek and compact music device that comes with stereo speakers, built-in FM radio, and a 3.2 megapixel camera.

Please visit www.nokia.com/press for press materials, including photos and product information.

About Nokia
Nokia is a pioneer in mobile telecommunications and the world's leading maker of mobile devices. Today, we are connecting people in new and different ways - fusing advanced mobile technology with personalized services to enable people to stay close to what matters to them. We also provide comprehensive digital map information through NAVTEQ; and equipment, solutions and services for communications networks through Nokia Siemens Networks.

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Nokia
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Hazel Abu Samah
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Nokia Singapore/Malaysia & Brunei
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Email: hazel.abu-samah@nokia.com

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